What does mobile mean to you and your company? Think about that. If it doesn’t mean much, well, ask what the growing trend of mobile will mean for you and your business.
According to the latest research by Pew Internet, 55 percent of adults used the Internet on their phones as of April 2012, nearly double the number just three years ago. 31 percent of those say their primary means of going online is their phone, and experts expect that trend to grow.
Broken down demographically, youngsters are even more mobile, with 95 percent of 18-to-29-year-olds owning a cell phone, and 66 percent carrying smart phones, as of September 2012. And guess what? Those youngsters are growing up.
But sinking big bucks into a mobile app that may or may not pay off in the long run doesn’t make sense for a lot of companies. But how do you know? And how do you balance your investment with expected returns? After you ‘go mobile,’ then what? How do you connect with and get the millions of mobile-centric users interacting with your product and brand?
If you’re stumped, don’t worry. This year’s line up at SoCon13 has got you covered:
- Social media manager Josh Martin learned his lessons the hard way, but you don’t have to. Josh oversaw the launch of Arby’s mobile offerings and strategies. In his session at SoCon13, “Customer Engagement in the Palm of Your Hands, Going Mobile,” he offers an inside scoop on the inevitable hurdles, benefits, and evaluative process behind a successful mobile campaign.
- Capitalizing on the need for what he calls “loca-social,” a combination of local businesses and events used to drive customer interaction and boost brick-and-mortar business, Soket founder Marcel Crudele offers a unique look at the advantages of taking small business out of the office and offline in search of greater engagement and consumer advocacy. While not just about mobile, his strategy combines many tried and true marketing practices with the mobile digital lifestyle people are leaning toward. Don’t miss “Going Loca-Social: Local Business + Events = Social Fuel for Customer Passion.”
- Videogame developers Nick Ralabate and Carlos Quinones, founders of boutique development and design company Secret Library, know all too well that simply releasing an app or game isn’t enough. In their session “Flooded Channels and Frigid Tears: Discoverability in the App Store 2012” the duo looks at the challenges and rewards of excelling in a market saturated by high dollar players and 11-year-old bedroom programers. Authors of three games in the past year, the team hopes you can learn from a few of their mistakes, and find your own path to mobile success.
If you haven’t yet, take a second to register for SoCon13. Use promotional code ‘friend10’ to save 10 percent off the already low price of just $69, but don’t procrastinate. Seating is limited, and they’re filling up fast.
Join Marcel, Nick, Carlos, Josh, and a huge list of other award-winning speakers and industry professionals for one of the Southeast’s longest running and premiere social media unconferences, and see what you’ve been missing.
SoCon13 is Saturday, February 9, 2013 at Kennesaw State University.
Photo credit: Jeremy Keith/Wikimedia Commons